Use to Engage Your Traders

Use Big Data to Tell a Story That Changes Clients’ Behaviour

  • Increase User Acquisition
  • Increase Client Trading Volumes
  • Increase Brand Exposure

Optimise your marketing, sales and client retention efforts by embedding news sentiment data into your clients’ journey

Fintech News AI Visualisation & Content Strategy for Spot FOREX & CFDs Brokerage

Companies we have supported

A Turnkey Content Strategy for All Stages of a Clients' Journey

The goal of content strategy is to create meaningful, cohesive and engaging content across to support a client journey. It involves the planning, management, development and optimisation of content across an organisation. A content strategy sits on top and helps improve a user journey.

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How Can Acuity Help My Marketing?

Maximise User Acquisition

Use live content driven banners thematically created on topics currently trending in the media and drive users to dedicated landing pages with live sentiment data.

Optimise Lead Generation

Access to premium content from Dow Jones and the Wall Street Journal draws in high value traders. Get more leads and higher conversion rates.

Drive Customer Engagement

Increase your traders confidence with a bespoke sentiment research website or integrate news sentiment research widgets into your trading platform. Engage more frequent trading with actionable trade ideas and mobile notifications.

Automate with Contextualised Content

Emails and mobile notifications based on users' trade history and current topics to get greater response. Combine churn analysis with content to keep clients happier for longer.

How Can Acuity Help My Marketing?

Maximise User Acquisition

Use live content driven banners thematically created on topics currently trending in the media and drive users to dedicated landing pages with live sentiment data.

Optimise Lead Generation

Access to premium content from Dow Jones and the Wall Street Journal draws in high value traders. Get more leads and higher conversion rates.

Drive Customer Engagement

Increase your traders confidence with a bespoke sentiment research website or integrate news sentiment research widgets into your trading platform. Engage more frequent trading with actionable trade ideas and mobile notifications.

Automate with Contextualised Content​

Emails and mobile notifications based on users' trade history and current topics to get greater response. Combine churn analysis with content to keep clients happier for longer.​

Acuity

Acuity doesn’t just sell data or data visualisation; News sentiment is intrinsically embedded in the client journey and integrated into brokers’ sales, retention and marketing operations. Acuity products can be divided into 4 groups that all together deliver multiple touch points throughout the trader’s journey when engaging with a broker.

Marketing Tools

Marketing Tools

By creating unique event and asset class-specific banners and landing pages we can help our clients to a create unique draw to their brand that is constantly refreshing, therefore increasing the appeal to both the advertiser and the end user.
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News Portals

News Portals

Credible news organisations have become the distiller of market data. Respectable media such as Dow Jones Newswires and the Wall Street Journal now offer a committed feed of news, analysis and commentary on the market available via Acity wodgets.
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Research Tools

Research Tools

From the outset Acuity has been intent on providing an alternative angle to understand the markets. News Analytics and Sentiment data specifically, offer a fresh counter balance to historical price data and technical analysis with forward-looking attributes.
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Trade Tools

Trade Tools

Traders spend most of their time, especially in CFD markets, using their trading terminal. We have integrated three of our tools into the most popular MT4/MT5 trading terminal via EAs. We provide API to integrate any of Acuity widgets into any trading system.
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How Will a Content Strategy Help My Brokerage?

Content typically sits within silos. Acuity breaks those walls down and builds a user journey that is supported by content

Return on investment

Make use and spread the cost of content across departments. From Marketing to PR to Trading.

Contextualised content

Deliver the right content, at the correct time through the required channel.

Business
objectives

Not all content was created equal. Learn how different content sets suit your business objectives

Acquire, Engage
and retain

Keeping good clients for longer through contextualised content is cheaper than acquiring a new client

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What Our Clients Say:

What Is the Difference?

  • Unique tools and data that are proven to engage clients for longer
  • Unique experience and insight into using content
  • Award winning visualisations that focus on engagement