Fintech News AI Visualisation & Content Strategy for Spot FOREX & CFDs Brokerage
Kostas Anthis, Head of Research ADS, Abu Dhabi
Why we Invested in Sentiment Data from Acuity:
We were investing in a wealth of content for our clients to help them to make trading decisions but we found that user engagement with the content was low.
We wanted to create a better and more direct way to deliver value from this content to our clients and in doing so, increase utilisation and ROI.
How Acuity Helped Us:
Acuity helped us to focus on content as a strategic plan across the business and truly understand the value each different content set offers.
Through intuitive design, Acuity has helped us to bring together all our disparate content sets to create a more integrated user experience.
Acuity has reinforced the value of news to our clients and brought unique insights with their sentiment data tools.
What Was the Result?
ADS now looks at content as a fundamental strategy to engage users across the entire user journey to drive revenues.
We have seen a growth in the usability of our research tools which has enabled us to secure more investment in content technology.
What Was the Conclusion?
The promising results in engagement and lead generation fields provided us with the opportunity to secure a further budget for additional 12 months.
Acuity truly understands content and the value it offers to traders when delivered in the right way. We now have greater confidence in the investment we are making in our content strategy and this is validated by the high engagement levels of our clients.
Head of Research ADS
Check Out More
Customised news sentiment research terminal combined with market alerts and economical calendar in one place.
Market headlines data feed at the top of the page perfectly fits.
Wall Street Journal and Daw Jones content goes inline with the in-house market news.
All types of content fit together on the first screen. In-house market commentary, top articles go along with Wall Street Journal and Daw Jones markets reviews.
Video content made available right here too. No longer did a user have to search for content.
Upcoming events promoted along with economic calendar and other market data.